Riyadh: The Oil Sustainability Program (OSP) has won two international Vega Digital Awards for its "We Know Its Worth" campaign, launched for the 95th Saudi National Day to raise awareness of the importance of oil and its vital role in everyday life. The campaign featured an interactive virtual experience highlighting the presence of oil in a wide range of everyday products and items. It attracted strong public engagement and effectively advanced its goals of raising awareness and deepening understanding of the importance and uses of oil. According to Saudi Press Agency, the awards recognize the campaign's creative excellence and innovative interactive experience, which used modern approaches and advanced technologies to deliver awareness messages while encouraging audience participation. The campaign was named a Gold Winner in the Education and Learning category and a Platinum Winner for Best Use of VR, recognizing its distinctive impact and excellence in experience design and content delivery. The OSP is committed to developing innovative awareness initiatives that foster knowledge-based engagement with the community and demonstrate the potential of modern technologies to deliver interactive experiences with lasting impact. The program's efforts align with Saudi Arabia's goals of promoting innovation and excellence locally and internationally. The Vega Digital Awards are administered by the International Awards Associate, an international organization that manages global awards programs recognizing excellence and innovation across creative and professional fields.
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