Makkah: Under the patronage of Deputy Governor of Makkah Region Prince Saud bin Mishaal bin Abdulaziz, the first conference on tourism guidance and experience enrichment will kick off tomorrow in Makkah, bringing together a select group of leaders, experts, and tourism specialists from the Kingdom and abroad.

According to Saudi Press Agency, the two-day conference aims to develop the tourism guidance ecosystem, enhance the role of innovation in advancing the visitor experience, and build a professional, sustainable tourism sector led by Saudi citizens, in line with the objectives of Saudi Vision 2030.

The conference targets tour guides, tourism service companies and providers, relevant government entities, researchers and academics, investors and entrepreneurs, and those interested in tourism development and innovation. It seeks to boost partnerships, build a sustainable professional communication network, and generate implementable, practical recommendations and development initiatives.