Riyadh: The VIA Riyadh zone is enhancing its position as a premier entertainment destination for the Riyadh Season 2024 with a series of improvements designed to create an integrated experience that combines modernity, luxury, and exceptional attention to detail, reflecting a growing trend to provide visitors an outstanding entertainment environment throughout the year.

According to Saudi Press Agency, the development of VIA Riyadh is part of a broader strategy to redefine high-end entertainment, which includes renovating existing venues for more immersive film screenings and expanding dining options to feature a variety of international cuisines. The goal is to transform the zone into a revitalized tourist hotspot, offering visitors unforgettable and unique experiences.

These improvements are in line with the recently revived entertainment philosophy in the Kingdom, which focuses on delivering unique services of high quality. As a result, VIA Riyadh has emerged as one of the world’s most popular tourist destinations, offering more than just traditional entertainment.