Alula: The Royal Commission for AlUla (RCU) has entered into a memorandum of understanding with LCOLE, School of Jewelry Arts. The agreement focuses on bolstering strategic cooperation in areas such as jewelry craftsmanship, education and artisanal training, cultural exchange, and knowledge development. This initiative underscores RCU's commitment to positioning AlUla as a global hub for creative industries and the arts.

According to Saudi Press Agency, the collaboration aims to advance AlUla's creative industries ecosystem by offering expanded learning opportunities. These include specialized workshops, professional courses, and knowledge programs centered on gemology and jewelry craftsmanship. This partnership aligns with the Saudi Vision 2030 objectives, which emphasize the growth of the creative economy, enhancing international cultural cooperation, and empowering the local community in AlUla.