Buraidah: Dan Company, a Public Investment Fund (PIF) establishment, is participating as a gold sponsor at this year’s Buraidah Dates Carnival, offering services in rural, environmental, and recreational tourism and showcasing programs aimed at supporting and financing farmers and rural inn owners. Dan’s participation is part of its broader mission to empower residents across Qassim Region to invest in farms and rural properties, transforming them into tourist accommodations. This initiative leverages the region’s rich agricultural and natural resources to position it as a prime destination for nature and rural tourism enthusiasts.

According to Saudi Press Agency, in recent years, Qassim Region has seen a growing trend of converting rural homes and farms into inns and tourist resorts, catering to both domestic and international visitors. This aligns with Dan’s strategy to support investors through training, financing, and marketing, ensuring high-quality services that meet established standards.