Dubai: The Kingdom of Saudi Arabia, represented by the Saudi Tourism Authority, has commenced its participation in the Arabian Travel Market (ATM), which is being held in Dubai from April 28 to May 1. This event marks an opportunity for Saudi Arabia to showcase its preparations for an exceptional summer season, aiming to attract tourists and business partners alike.

According to Saudi Press Agency, the Saudi delegation at the ATM includes 51 partners from the country’s tourism ecosystem. This participation underscores the rapid growth of the tourism sector in Saudi Arabia and highlights the extensive opportunities available for business partners. The delegation is set to emphasize key destinations, experiences, packages, and products that Saudi Arabia has to offer during the summer.

Fahd Hamidaddin, Chief Executive Officer and Board Member of the Saudi Tourism Authority, stated that Saudi Arabia’s involvement in the Arabian Travel Market is a significant opportunity to engage with business partners and establish new strategic partnerships. The aim is to position Saudi Arabia as a unique summer destination, featuring a rich calendar of events, mountain regions, and beaches that cater to families, adventurers, and exploration enthusiasts.

He further noted that the Kingdom welcomed approximately 116 million visitors in 2024, reflecting a 6.4% increase compared to 2023. On this occasion, Saudi Arabia extends its invitation to visitors worldwide to explore its unique destinations and enjoy the experiences, sites, and attractions along with the hospitality of the Saudi community.