Riyadh: The Saudi Tourism Authority (STA), represented by the official Saudi tourism identity, Visit Saudi, has concluded its participation in the inaugural WTM Spotlight Riyadh.

According to Saudi Press Agency, the three-day event brought together government entities, commercial partners, international buyers, tourism and travel industry leaders, and media representatives to strengthen cooperation and explore new opportunities for the tourism sector's growth.

The Visit Saudi pavilion drew engagement from participants, showcasing the diversity of tourism attractions across the Kingdom of Saudi Arabia. These include heritage and cultural landmarks, coastal and natural destinations, and offerings in hospitality, entertainment, and adventure.

The pavilion also hosted meetings and networking sessions between local and international partners, helping build new relationships and strengthen opportunities for cooperation with the global travel industry.

On the sidelines of the event, STA signed a memorandum of understanding with the Almosafer Activities app to connect the platform with STA's partner portal. The agreement aims to enhance integration among partners and support continued cooperation across the travel, tourism, and hospitality sectors.

Visit Saudi's participation in WTM Spotlight Riyadh builds on STA's efforts to raise the global profile of Saudi destinations and develop partnerships with the international travel and tourism industry.

STA seeks to turn growing interest in Saudi Arabia into business opportunities and tourist visits, supporting the sector's growth and strengthening the Kingdom's position as one of the world's leading tourism destinations.