Saudi arabia: Saudi technology companies will participate in the inaugural World Travel Market (WTM) Spotlight Riyadh, scheduled to take place at the Riyadh Front Exhibition and Convention Center from September 8 to 10, 2026. They will showcase innovative technological solutions for the travel and tourism sector and explore opportunities to expand into international markets.

According to Saudi Press Agency, the participation reflects the continued growth of the Kingdom's technology and entrepreneurship ecosystem and the increasing capabilities of national companies to develop specialized digital products. It also highlights their ability to leverage technical and operational expertise to address the needs of users in diverse markets.

The companies' participation is supported by national programs and initiatives aimed at accelerating the growth of technology companies, enhancing their competitiveness, and connecting them with international investment opportunities and expertise. Among these initiatives is the Saudi Unicorns program, which supports high-growth companies in developing their businesses and expanding their operations locally and internationally.

The participation of Saudi technology companies in the exhibition highlights the growing competitiveness of the national technology sector and the expanding international reach of Saudi-developed solutions. It also supports the objectives of Saudi Vision 2030 to develop the digital economy and foster innovation and entrepreneurship.

The exhibition will bring together companies specializing in travel, tourism, and technology, along with buyers and investors from the Kingdom and abroad. It will provide opportunities to establish partnerships, explore avenues for growth and international expansion, and strengthen the presence of Saudi-developed technology solutions in global markets.