Riyadh:The Saudi Tourism Authority (STA), under the leadership of Minister of Tourism Ahmed Al-Khateeb, has concluded a workshop focusing on the Saudi Winter 2026 program. The event saw the participation of over 100 partners from both the public and private sectors.
According to Saudi Press Agency, the workshop aimed at fostering integration and cooperation among tourism-sector partners and associated industries. This collaboration is intended to enhance the sector's readiness and provide a comprehensive experience tailored to various tourist segments.
The workshop included presentations of new tourism products and exclusive offers from entities such as hotels, hospitality facilities, travel and tourism companies, event organizers, and entertainment and shopping destinations. These offerings are designed to diversify tourist options and increase the attractiveness of Saudi destinations during the winter season.
STA CEO Aqeel AlShaibani emphasized that the authority is collaborating with its partners to transform this diversity into accessible, easy-to-book experiences, offers, and products tailored to different segments and target markets. This effort is aimed at strengthening the competitiveness of Saudi destinations, enhancing their appeal during the winter season, and enabling tourists to find the experiences they seek, while also discovering additional options that encourage them to enjoy their destinations and extend their stays.
The Saudi Winter program features more than 1,800 tourism products, along with a variety of distinctive events and activities across the Kingdom's main winter destinations, including Riyadh, AlUla, Al-Qassim, Hail, Jeddah, Al-Khobar, Al-Ahsa, Madinah, and the Red Sea.
The program offers a diverse array of entertainment, nature, cultural, and seasonal activities for various visitor segments, including families, children, friends, and groups, showcasing the wide range of winter tourism experiences available in Saudi Arabia.
