Riyadh: The Saudi Tourism Authority and Expo 2030 Riyadh have entered into a strategic memorandum of understanding (MoU) to enhance cooperation in promoting tourism to Saudi Arabia and attracting visitors to Expo 2030 Riyadh.

According to Saudi Press Agency, the MoU aims to develop a variety of tourism activities and products to draw visitors to Expo 2030 Riyadh. The agreement also focuses on promoting Saudi Arabia in targeted international markets and coordinating marketing and media initiatives to establish the Kingdom as a premier global destination.

The collaboration is set to improve the visitor experience by organizing high-quality events and facilitating data and information exchange. This initiative ensures that Expo 2030 Riyadh plays a significant role in the strategic growth of Saudi Arabia's tourism sector.