Taif: The Sustainable Agricultural Rural Development Program (Saudi Reef) is showcasing its achievements in developing the rose and aromatic plant sector during its participation as a co-sponsor in the Rose and Aromatic Plants Global Forum, currently being held in Taif Governorate.

According to Saudi Press Agency, the program highlights its efforts to develop this vital sector in line with the objectives of the Saudi Vision 2030, particularly in enhancing food security, improving rural areas, and enhancing agricultural production efficiency.

Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan stressed that the program’s participation in the forum aligns with national efforts to empower rose and aromatic plant farmers and aims to promote the program’s initiatives in this field. He noted that the Saudi Reef is a strategic partner in achieving sustainable agricultural transformation, especially in regions known for producing Taif roses and aromatic plants such as Jazan and Aseer.

Al-Buraikan pointed out that the program supports more than 400 farmers and has recorded a 34% increase in rose production over the past four years, reaching 960 million roses annually. It aims to achieve an annual production of two billion roses by 2026, boosting the Kingdom’s position in regional and global markets as a leading producer of roses.