Riyadh: The Media Ambassadors initiative, one of the Saudi Media Forum's initiatives, has broadened its scope to embrace international media ambassadors. The initiative is part of a comprehensive national training program to develop promising media professionals and equip them to represent the Kingdom's national media identity to the highest professional standards.

According to Saudi Press Agency, the program has conducted 42 introductory workshops led by ambassadors, along with 10 specialized workshops for ambassadors, with the participation of 10 distinguished media trainers. The ambassador-led workshops have attracted more than 850 participants and covered over 55 topics spanning a wide range of media fields.

The Media Ambassadors initiative aims to transform promising talents from hobbyists and creative enthusiasts into qualified media professionals equipped with the experience and skills needed to enter the labor market. It also seeks to enrich the Saudi media landscape with high-quality content and strengthen the Kingdom's soft power through young voices that can represent its media identity and engage with global developments.