Riyadh: The Saudi Media Forum held a creative workshop titled 'Media Ambassadors: New Horizons,' during which the Media Ambassadors Association was launched as a specialized platform bringing together the initiative's outputs to promote professional media values. According to Saudi Press Agency, Saudi Media Forum Chairman Mohammed Al-Harthi stated that the forum renews each year its firm commitment to serving as a leading platform shaping the future by listening to the views of the next generation of young media professionals, investing in their promising ideas, and fostering their creative imagination. Al-Harthi emphasized that the role of the forum extends beyond merely transferring knowledge, highlighting its dedication to enhancing impact and deepening the knowledge foundations of a generation driven by passion and leadership. He further explained that the Media Ambassadors Association serves as an umbrella unifying the outcomes of initiatives under a single framework characterized by continuous devel opment and sustainability. This aligns with the sector's growing ambitions, with ambassadors being the main driver of innovation and creativity within the initiative. The association's objectives include attracting innovative ideas through broad participation from graduates of past and future editions, helping shape the initiative's direction in upcoming forums, empowering young media talents in the Kingdom, and strengthening communication and effective collaboration among media professionals.