Riyadh: The Saudi Media Forum held a workshop on impactful communication in preparation for its fifth edition, scheduled for February 2 to 4, 2026, under the theme “Media in a Shaping World”. The workshop brought together directors and officials from various government sectors to unify efforts and strengthen partnerships to enhance national media influence.

According to Saudi Press Agency, this initiative enhances the forum’s role in fostering integration between media and communication entities to support Saudi Vision 2030. It focuses on developing initiatives and building a model to elevate corporate communication performance in the Kingdom.

Participants acknowledged the forum’s crucial role in promoting collaboration among communication and media institutions, reinforcing its status as a national platform that consolidates expertise to create globally influential Saudi media, showcasing the Kingdom’s achievements, and enhancing its international image.

The meeting concluded with a call to align media efforts within a strategic framework, strengthening the Saudi Media Forum’s role as an influential platform for developing professional content that reflects the Kingdom’s ambitions and global standing.