Riyadh: The Saudi Media Academy, under the Ministry of Media, has successfully concluded its training program in digital advertising. This significant initiative was held in collaboration with the prestigious ESCP Business School, which is ranked fourth globally in marketing by QS.

According to Saudi Press Agency, the program, which is part of the Media Leaders track, spanned three days and attracted 40 leaders from both the public and private sectors. The 18-hour training course provided participants with insights into the latest global strategies for building digital ecosystems and advertising across various platforms.

Participants were equipped with essential skills to leverage AI tools, enhancing advertising campaigns and forecasting emerging global trends in the digital age. The program is strategically designed to empower leaders across various sectors to improve media visibility, manage major media events and national occasions, and strengthen the Kingdom’s global presence.