The saudi electronic university has launched the seu sports technology accelerator:rowing industries worldwide. The accelerator seeks to create an integrated environment that brings together innovation, technology, and sports. It enables entrepreneurs to develop technological solutions that enhance the efficiency of the sports sector and support the objectives of Saudi Vision 2030, particularly in the digital economy and the development of the sports industry.

According to Saudi Press Agency, the program offers specialized mentorship, partnership opportunities, and a range of support pathways. It also promotes collaboration with government and private-sector entities to adopt and scale local technologies that directly advance the sports sector.