Riyadh: The Federation of Saudi Chambers of Commerce has launched its new corporate identity, reflecting its modern strategic direction and ongoing institutional transformation to strengthen its service to the Saudi private sector and its role in the national economy.

According to Saudi Press Agency, Federation Chairman Abdullah Kamel emphasized that the rollout represents more than a visual update, marking a new phase in championing the private sector. He noted that the identity aligns with efforts to deepen integration with local chambers of commerce and business communities, bolster national economic competitiveness, and advance the objectives of Saudi Vision 2030.