Riyadh: The National Center for Palms and Dates has taken a significant step in promoting Saudi dates as a premium ingredient and natural food source. This campaign is designed to enhance the use of dates in food products, increase consumer awareness, and encourage innovative applications in alignment with Saudi Vision 2030.

According to Saudi Press Agency, the center, in collaboration with the Ministry of Investment, organized a series of activities aimed at showcasing Saudi dates in modern food products. These efforts emphasize the importance of dates as a symbol of Saudi heritage.

The event, held at the ministry's headquarters in Riyadh, facilitated collaboration between public and private sectors. Attendees had the opportunity to sample a variety of date-flavored products, including baked goods, sweets, dairy offerings, beverages, and snacks. This event highlighted the industry's interest in integrating date flavors into products that fulfill consumer expectations and adhere to international quality standards.