Riyadh: The Small and Medium Enterprises General Authority (Monsha'at) has wrapped up its Sports Week, an initiative conducted in collaboration with the Ministry of Sport. The event took place across several cities, including Riyadh, Madinah, Jeddah, and Al-Khobar, with the primary goal of empowering entrepreneurs to explore opportunities in Saudi Arabia's expanding sports economy.

According to Saudi Press Agency, Sports Week brought together over 40 public and private entities to provide a platform for entrepreneurs. The initiative successfully delivered 500 advisory sessions and 50 workshops, offering guidance to more than 1,400 entrepreneurs. Key topics of discussion included investment opportunities, financing solutions, and regulatory frameworks, all aimed at fostering public-private partnerships. These efforts are intended to support the growth and expansion of sports-related projects within the Kingdom.