Madinah: The Madinah Region Development Authority participated in the Kuching Food Festival in Sarawak, Malaysia, highlighting Madinah's culinary and cultural heritage. This participation showcases the city's rich history and distinctive local identity.

According to Saudi Press Agency, the participation aligns with Madinah's inclusion in the UNESCO Creative Cities Network of the United Nations Educational, Scientific and Cultural Organization (UNESCO). It is part of the authority's efforts to enhance Madinah's international presence in culinary arts, showcasing its rich food heritage and introducing the unique ingredients and elements of its culinary identity.

The event serves as a platform for building bridges of communication and knowledge exchange with other cities interested in culinary arts and cultural heritage. The initiative also aims to leverage experiences and practices to further develop the field, thereby strengthening Madinah's presence in international forums.