Jeddah: The deals day event is positioning itself as a key economic platform at the Innovation Driven Water Sustainability Conference in Jeddah, converting innovations into market value of more than SAR1 billion by connecting startups with investors and decision-makers locally and internationally.

According to Saudi Press Agency, the event is organized by the Saudi Water Innovation Center, the innovative arm of the Saudi Water Authority. It has attracted over 55 investors from leading companies in the US, UK, Germany, Mexico, the UAE, and Saudi Arabia. Meanwhile, 36 startups are showcasing scalable innovations in desalination, treatment, reuse, network management, loss reduction, and AI-driven smart systems.

The platform stands out for directly channeling innovative solutions into investment markets and employing clear criteria that include economic viability, projected returns, technology readiness, and market potential.