Jazan: Governor of Jazan Region Prince Mohammed bin Nasser bin Abdulaziz will patronize tomorrow the International Saudi Coffee Exhibition 2025 opening ceremony at the Prince Sultan Cultural Centre. Deputy Governor of Jazan Region Prince Mohammed bin Abdulaziz bin Mohammed bin Abdulaziz, who is also chairman of the Supervisory Committee of the Strategic Office for the Development of Jazan Region, will also be in attendance.

According to Saudi Press Agency, the exhibition will commence on January 30 in Al-Dayer Governorate. It will continue for nine consecutive days, featuring participation from various entities and individuals with an interest in the coffee industry, both locally and internationally.

The event aims to emphasize Saudi coffee’s importance and enhance its recognition as a nationally significant product with substantial economic value. It will also showcase investment opportunities within the coffee sector and relevant fields.

The exhibition will feature a range of events, including live coffee roasting demonstrations, seminars, and specialized workshops led by experts from both within and outside the Kingdom.

The choice of Aseer, Al-Baha, and Najran regions to participate in this event reflects a collaborative effort among the southern regions to showcase the agricultural and cultural richness for which the Kingdom is renowned in coffee production.

The exhibition aims to support local producers by providing a comprehensive marketing platform that raises awareness of the significance of Saudi coffee and its cultivation heritage in various mountainous areas. It is expected to attract a large number of visitors and interested organizations, thereby boosting domestic tourism and increasing public knowledge about the cultural heritage of coffee-producing regions.