Mecca: Head of the unified Hajj media operations center at the Ministry of Media Saleh Al-Thubaiti confirmed at the Hajj Conference and Exhibition 2025 that the Hajj media system performs an integrated role supporting service and organizational efforts. Al-Thubaiti highlighted the center’s mission to enhance the Hajj message delivery globally and facilitate local and international journalists in conveying the true image of the event.

According to Saudi Press Agency, he noted the system is transitioning from traditional to interactive media, establishing the media as an active partner that measures impact. He explained that by leveraging the accumulated media expertise of various entities, the center has achieved a tangible commitment by pilgrims to follow guidelines and instructions, an experience the center aims to further reinforce in upcoming seasons.