The ministry of hajj and umrah has received the artificial intelligence (ai) ethics label issued by the saudi data and ai authority (sdaia) for its nusuk ai service. the recognition acknowledges the ministry's commitment to implementing ai ethics principles:he Ministry of Hajj and Umrah has received the Artificial Intelligence (AI) Ethics Label issued by the Saudi Data and AI Authority (SDAIA) for its Nusuk AI service. The recognition acknowledges the ministry's commitment to implementing AI ethics principles, strengthening governance, and promoting the responsible and trustworthy use of advanced technologies. It also reflects the ministry's ongoing efforts to enhance digital services for pilgrims in line with Saudi Vision 2030 and the Pilgrim Experience Program.
According to Saudi Press Agency, the AI Ethics Label is awarded to public- and private-sector organizations to encourage compliance with AI ethics principles. It aims to raise awareness of the responsible use of AI products, promote their optimal application, and encourage ethical practices and mature standards in the development of AI systems across the products and services provided by participating organizations.
The ministry explained that Nusuk AI is one of the smart solutions integrated into the Nusuk application, serving as a digital assistant that answers pilgrims' inquiries, guides them to relevant services, and provides information on Hajj, Umrah, and visits. The service also responds to religious inquiries using official sources and a knowledge base built around the most common questions and fatwas.
Supporting more than 180 languages and voice interaction, the service has benefited more than 320,000 users since its launch and has recorded more than one million uses. It also handled more than 475,000 questions and responses during the past month, reflecting growing reliance on smart solutions for accessing information and services.
The ministry noted that it aims for Nusuk AI to become the leading digital companion for pilgrims and Muslims around the world. The service is part of the Nusuk digital ecosystem, which offers more than 130 services, supports over 20 languages, and serves more than 51 million users across more than 190 countries. It facilitates the pilgrim journey and enhances access to digital services throughout every stage of the pilgrimage experience.
The ministry reaffirmed its commitment to advancing its digital ecosystem by expanding the use of advanced technologies in accordance with national best practices, improving the efficiency of digital services, and developing smart solutions that enhance the experience of pilgrims in support of the digital transformation objectives of the Hajj and Umrah sector and Saudi Vision 2030.
