London: Hail Region Development Authority participated in the World Travel Market (WTM) 2025 in London. The event brings together national tourism bodies and features more than 4,160 exhibitors from over 180 countries around the world.

According to Saudi Press Agency, the authority’s participation aims to enhance Hail’s presence on the global tourism map by showcasing its unique tourism assets, cultural and natural identity, and UNESCO World Heritage sites. It also highlighted promising investment opportunities in the tourism and infrastructure sectors.

Furthermore, the authority seeks to attract high-quality investments, build relationships with decision-makers and international tourism organizations, and sign strategic partnerships and agreements that contribute to promoting sustainable tourism development, empowering the private sector, and strengthening the region’s role within the national tourism ecosystem.