Riyadh: The fourth edition of the International Franchise Opportunities Exhibition (iFOE), organized by the Jeddah Chamber, concluded yesterday at the Jeddah Center for Exhibitions and Events, held from September 3 to 5. According to Saudi Press Agency, the exhibition featured international brands, reinforcing its position as a destination for companies seeking to expand in the Saudi market. It also gave visitors the opportunity to explore diverse and innovative franchise models, build partnerships, and support the growth of small and medium enterprises. The event included sessions and workshops on expansion strategies, brand management, and customer experience, helping entrepreneurs and investors assess franchise opportunities in practical terms. Saudi Arabia's franchise sector continues to record growth, supported by the development of the regulatory environment and the introduction of the Franchise Law, along with government initiatives aimed at encouraging investment in national brands.