Diriyah: Diriyah Company announced in a press release today that Apple has executed a lease to open an iconic flagship store in the heart of Diriyah Square, marking a major milestone in the development of the premier retail district.

According to Saudi Press Agency, this announcement follows Apple’s recent confirmation that it will introduce the first of several flagship store locations across Saudi Arabia starting in 2026, including the iconic store at the site of Diriyah, home to the UNESCO World Heritage site At-Turaif.

Commenting on the announcement, Diriyah Company Group CEO Jerry Inzerillo stated that having the flagship store in the heart of Diriyah Square is a significant milestone for Diriyah, the City of Earth, and for Apple as one of their esteemed retail partners.

The release also highlighted that Diriyah Company’s partnership with Apple exemplifies Diriyah Square’s status as Saudi Arabia’s premier lifestyle and retail hub, blending global brands with authentic Saudi heritage.