GENERAL

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Sawani Revives Camel Milk Heritage with Modern Vision

Riyadh: The Buraidah Dates Carnival showcases unique national initiatives that blend authenticity with innovation. As a sponsor, Sawani, a Public Investment Fund (PIF) company, launched its pioneering project to develop camel milk products under the brand “Noug,” presenting them with a modern vision. According to Saudi Press Agency, Noug offers

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Second Day of NGSC 2025 Kicks Off in Riyadh

Riyadh: The second day of the New Global Sport Conference (NGSC 2025) opened in Riyadh today, coinciding with the closing week of the 2025 Esports World Cup. Chairman of the Board of Directors of the Saudi Esports Federation (SEF) Prince Faisal bin Bandar bin Sultan delivered the opening speech, stressing

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