Riyadh: The Authority for the Care of People with Disabilities (APD) launched its new corporate identity, marking a new phase in its institutional presence and reflecting its role as a national umbrella for efforts related to people with disabilities in Saudi Arabia. The new identity also reflects APD's role in leading transformation in the disability sector and strengthening integration and partnerships among the various sectors and entities in the disability ecosystem.
According to Saudi Press Agency, the launch of the new identity marks an evolution in APD's visual presence. Its components were designed to express its mission, values, and role in the disability sector. The logo draws its abstract symbolism from the shape of an umbrella viewed from above, representing the gathering of various efforts and pathways under an integrated framework. Its elements, colors, and details convey integration, inclusion, interconnectedness, and empowerment, reflecting APD's approach to unifying efforts and enhancing the integration of roles within the disability ecosystem.
The launch of the new identity represents more than a visual update; it reflects a new stage in APD's institutional development, translating its approach to strengthening roles, unifying efforts, building more effective partnerships, and supporting initiatives that contribute to the development of the disability ecosystem and achieving sustainable impact. This aligns with the campaign slogan, "Together, We Create Change and Make an Impact," as well as APD's vision of "an inclusive society that empowers people with disabilities and provides equal opportunities." It also aligns with its mission to organize and enhance national efforts related to people with disabilities through developing policies and strategies, raising awareness, and building effective partnerships.
The identity is also grounded in APD's values of equality, inclusion, collaboration, excellence, and commitment. These values form the foundation of its work to promote inclusion and equal opportunities, enhance practices, and strengthen the position of people with disabilities across various fields.
