President of the Asian Football Confederation (AFC) and First Deputy Chairman of FIFA, Sheikh Salman bin Ibrahim Al Khalifa, commended the remarkable professional and marketing advancements seen in the Saudi Pro League. He praised the establishment of a high-quality football competition backed by significant investment, hailing it as an exemplary model for an ideal football league that showcases Asian football at its best.
In a press statement, Sheikh Salman emphasized the promising future of professional football in Asia, stating, "We have always emphasized that the Asian continent possesses unique elements to achieve a qualitative shift that will amaze the world."
"Asia's successful hosting of various global football events, including the recent 2022 World Cup in Qatar, coupled with the impressive progress of the Saudi Pro League in terms of investing in human capabilities, football infrastructure, and professional talent, demonstrates Asia's confident journey towards realizing its objectives. The resilience of its national football associations further strengthens this path," Sheikh Salman said.
The AFC President affirmed that the global attractions of the Saudi Pro League will be one of the major gains for Asian club competitions. He pointed out that the presence of internationally renowned players in Saudi clubs and Asian competitions offers an artistic and marketing advantage that will profoundly impact various levels of the sport and media.
Furthermore, Sheikh Salman emphasized the AFC's continuous efforts in developing all aspects of football in Asia. He stated, "The developmental vision of the Saudi Pro League is aligned with a comprehensive national vision, emphasizing sustainability, stability, and the increasing strength of its influence, investment, and marketing year after year. These well-calculated and intelligent steps aim to position the Saudi Pro League among the elite global leagues."
He added that this endeavour will also facilitate the transfer of the inspiring Saudi football experience to numerous national leagues across Asia, leading to notable institutional and professional advancements.
As part of the AFC's role, Sheikh Salman highlighted the organization's commitment to providing support and assistance, taking necessary actions to contribute to the development of football in all aspects of the continent.
Source: Saudi Press Agency