Addressing a Panel Discussion of the World Media Summit Forum, SPA President Stresses Importance of Accelerating the Pace of Developing Traditional Media Tools

Riyadh, The Saudi Press Agency (SPA) participated in the World Media Summit Forum organized virtually by the Chinese News Agency (Xinhua) under the title (Media Growth Strategy Under the Impact of COVID-19).

In a dialogue session during the forum, Dr. Fahd Al Aqran, President of SPA, reviewed the role of media during the coronavirus pandemic in spreading health awareness and covering its developments.

He stressed the importance of accelerating the pace of developing traditional media tools in line with the various interests of audience, benefiting from the accelerated digital technologies, studying ways to reach them in innovative and not traditional ways and giving the credibility and reliability more attention.

More than 50 media leaders addressed the forum and about 200 media figures from different countries of the world participated in the event's sessions, during which they discussed a number of topics.

Source: Saudi Press Agency